#1 Amazon Best Seller in three categories
Professional services does not go headless. It goes leveraged.
How IT services and systems integrator founders win the AI era. Onshore judgement. AI leveraged delivery. A firm that runs on a system, not on you.
Out now on Amazon Australia. Kindle and paperback.
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Kindle A$1.99 for best seller week (10 to 16 November), then A$9.99.
AI eats delivery. Software eats services. The consultancy goes headless and the founders go home. It makes a great headline. It misreads what clients actually buy.
Nothing really changes. Relationships win, AI is just a tool, keep billing the day rate. Comfortable. And a slow way to lose to firms that rebuilt their delivery model while you waited.
The firm keeps its head. Senior people move to the judgement layer. AI and offshore specialists carry delivery. A platform runs the operation. Margin goes up. The founder steps back. The firm becomes sellable.
This book is the playbook for answer three. Built for founders of 1 to 100 person firms competing against Accenture, Deloitte, KPMG and IBM. Leveraged, not headless.
Ten years coaching IT services founders, distilled into the playbook for the AI era transition. Real patterns from real firms, told straight.
"I'm about 30% of the way through Ian Markram's book, and it's already changed how I'm approaching my business. In the days since its launch, I've written a new business plan, revamped my website, prepared 15 thought leadership articles and started recruiting a 2IC. At times, it feels like Ian has written a letter from one Ian to another. The book brings together 30 years of experience and a deep commitment to coaching and helping businesses succeed. It's an inspiring, essential and practical read for anyone building a small or medium-sized consultancy in today's world."
"Ian helped me step back and look at the consultancy as a business rather than a collection of projects. Build the business you actually want to own, not one that keeps you permanently busy."
"Ian challenged us at every step. Since working with him our business has not gone up one level, it has gone up several. Multiple revenue streams, multiple services, and a whole new product, all within about six to nine months."
"If I had listened to Ian two years earlier, when he kept telling us to niche down and focus, it would have saved our business about a year and a half of stagnation. I should have listened."
"Ian takes a very practical approach to building IT services businesses. He has been there and done it before."
More named founders tell their stories inside the book, and the next intake is already on the record in its back pages.
















Ian Markram is a #1 Amazon bestselling author. The Leveraged Consultancy reached #1 Best Seller on Amazon in three categories in its launch month: Consulting, Business Consulting and Organizational Change.
He has spent 28 years in IT professional services. He cofounded a 115 person SAP analytics consultancy in Australia and sold it to NTT Data in 2012.
Since 2015 he has coached more than 150 IT services and SI founders, six of whom have gone on to exit for a combined $230 million. He founded Loading Growth and ConsultancyOS, cofounded The IT VA, and hosts IT Mastermind Talks.
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The Nine Keys self score is 54 questions across the nine areas that decide whether an IT services firm scales or stalls. It is the same engine behind the self scores in the book. Score your firm free, on screen, in about ten minutes, then save it as a PDF.
The Nine Keys, the delivery shift, the playbook. This book.
The platform that installs the model into your firm and keeps it running: pipeline and partner referrals, delivery and margin, Profit First finance, your IP encoded into playbooks, offshore delivery specialists sourced through The IT VA and managed in system, and an AI coach on your numbers. Invite only, built in public.
A book by Ian Markram, out now on Amazon Australia in Kindle and paperback, for founders of IT services and systems integrator firms of 1 to 100 people. Its argument: professional services does not go headless in the AI era, it goes leveraged. Senior people move to the judgement layer, AI and offshore specialists carry delivery, and a platform runs the operation.
Headless is the claim that AI and software replace consulting firms entirely. Leveraged is the counter thesis: the firm keeps its head. Relationships and judgement stay onshore and senior, repeatable delivery moves to AI leveraged specialists, and margin improves rather than disappearing. The firm becomes more valuable and more sellable, not obsolete.
Founders of IT professional services firms and SIs competing against Accenture, Deloitte, KPMG and IBM. Written from ten years of coaching IT services founders, structured around the Nine Keys, with a workbook exercise in every chapter.
Kindle: Amazon US and Amazon Australia. Paperback (ISBN 9781763931206): Amazon Australia.
Loading Growth, Loading Sales, Loading Clients, Loading Rates, Loading Services, Growing IP, Growing A Team, Growing Leaders and Growing Market. Nine areas, one outcome: shareholder value.