HEADLESS · OBSOLETE · REPLACED · HOLLOWED
A book by Ian Markram · Loading Growth

#1 Amazon Best Seller in three categories

The Leveraged Consultancy

Professional services does not go headless. It goes leveraged.

How IT services and systems integrator founders win the AI era. Onshore judgement. AI leveraged delivery. A firm that runs on a system, not on you.

Out now on Amazon Australia. Kindle and paperback.

Kindle A$1.99 for best seller week (10 to 16 November), then A$9.99.

The Leveraged Consultancy by Ian Markram, book cover
The argument

Everyone is giving IT services founders one of two answers. Both are wrong. Here's the third.

Answer one: obsolete

AI eats delivery. Software eats services. The consultancy goes headless and the founders go home. It makes a great headline. It misreads what clients actually buy.

Answer two: indispensable

Nothing really changes. Relationships win, AI is just a tool, keep billing the day rate. Comfortable. And a slow way to lose to firms that rebuilt their delivery model while you waited.

Answer three: leveraged

The firm keeps its head. Senior people move to the judgement layer. AI and offshore specialists carry delivery. A platform runs the operation. Margin goes up. The founder steps back. The firm becomes sellable.

This book is the playbook for answer three. Built for founders of 1 to 100 person firms competing against Accenture, Deloitte, KPMG and IBM. Leveraged, not headless.

Read the full thesis →

Inside the book

Nine keys. One operating model. A firm that works without you.

Ten years coaching IT services founders, distilled into the playbook for the AI era transition. Real patterns from real firms, told straight.

What founders say

The people in these pages, in their own words.

"I'm about 30% of the way through Ian Markram's book, and it's already changed how I'm approaching my business. In the days since its launch, I've written a new business plan, revamped my website, prepared 15 thought leadership articles and started recruiting a 2IC. At times, it feels like Ian has written a letter from one Ian to another. The book brings together 30 years of experience and a deep commitment to coaching and helping businesses succeed. It's an inspiring, essential and practical read for anyone building a small or medium-sized consultancy in today's world."

Ian Peake, Founder and Principal Consultant, Peake Consulting

"Ian helped me step back and look at the consultancy as a business rather than a collection of projects. Build the business you actually want to own, not one that keeps you permanently busy."

Ian Peake, Peake Consulting

"Ian challenged us at every step. Since working with him our business has not gone up one level, it has gone up several. Multiple revenue streams, multiple services, and a whole new product, all within about six to nine months."

Mark Powditch, MB Test Partners

"If I had listened to Ian two years earlier, when he kept telling us to niche down and focus, it would have saved our business about a year and a half of stagnation. I should have listened."

Glynn Williams, Emphasys

"Ian takes a very practical approach to building IT services businesses. He has been there and done it before."

Matthew Brown, Founder, Datalynk

More named founders tell their stories inside the book, and the next intake is already on the record in its back pages.

In readers' hands

Launch week, in founders' hands.

Ian Markram handing a copy of The Leveraged Consultancy to a Strategic Architects founder
Ian Markram with a reader holding The Leveraged Consultancy
A reader relaxing in an armchair with The Leveraged Consultancy
MB Test Partners founder holding The Leveraged Consultancy
MB Test Partners team member giving a thumbs up with the book
A reader giving a thumbs up with The Leveraged Consultancy
A reader laughing while holding The Leveraged Consultancy
A reader giving a thumbs up with the book at a launch catch up
A reader smiling with The Leveraged Consultancy
Ian Markram and a reader laughing as they hold The Leveraged Consultancy
Ian Markram presenting The Leveraged Consultancy to a reader by a city window
A reader holding The Leveraged Consultancy at a launch dinner
A reader showing the cover of The Leveraged Consultancy
Ian Markram with a reader holding The Leveraged Consultancy in a meeting room
A reader smiling with The Leveraged Consultancy in a garden
A reader holding The Leveraged Consultancy outdoors by a sandstone wall
About the author

Ian Markram

Ian Markram is a #1 Amazon bestselling author. The Leveraged Consultancy reached #1 Best Seller on Amazon in three categories in its launch month: Consulting, Business Consulting and Organizational Change.

He has spent 28 years in IT professional services. He cofounded a 115 person SAP analytics consultancy in Australia and sold it to NTT Data in 2012.

Since 2015 he has coached more than 150 IT services and SI founders, six of whom have gone on to exit for a combined $230 million. He founded Loading Growth and ConsultancyOS, cofounded The IT VA, and hosts IT Mastermind Talks.

More about Ian →

Free first chapter

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Alongside the book

See where your firm sits across the Nine Keys

The Nine Keys self score is 54 questions across the nine areas that decide whether an IT services firm scales or stalls. It is the same engine behind the self scores in the book. Score your firm free, on screen, in about ten minutes, then save it as a PDF.

Loading GrowthLoading SalesLoading Clients Loading RatesNine Keys · Shareholder valueLoading Services Growing IPGrowing A TeamGrowing LeadersGrowing Market

Score your firm now → Buy the book →

The system underneath

The book gives you the model. ConsultancyOS runs it.

The model

The Leveraged Consultancy

The Nine Keys, the delivery shift, the playbook. This book.

Your gaps

The Nine Keys self score

A scored view of exactly where your firm stalls. Score yours free.

The operating system

ConsultancyOS

The platform that installs the model into your firm and keeps it running: pipeline and partner referrals, delivery and margin, Profit First finance, your IP encoded into playbooks, offshore delivery specialists sourced through The IT VA and managed in system, and an AI coach on your numbers. Invite only, built in public.

Join the ConsultancyOS waitlist →

Questions, answered straight

What founders ask about this book

What is The Leveraged Consultancy?

A book by Ian Markram, out now on Amazon Australia in Kindle and paperback, for founders of IT services and systems integrator firms of 1 to 100 people. Its argument: professional services does not go headless in the AI era, it goes leveraged. Senior people move to the judgement layer, AI and offshore specialists carry delivery, and a platform runs the operation.

What does leveraged, not headless mean?

Headless is the claim that AI and software replace consulting firms entirely. Leveraged is the counter thesis: the firm keeps its head. Relationships and judgement stay onshore and senior, repeatable delivery moves to AI leveraged specialists, and margin improves rather than disappearing. The firm becomes more valuable and more sellable, not obsolete.

Who is it for?

Founders of IT professional services firms and SIs competing against Accenture, Deloitte, KPMG and IBM. Written from ten years of coaching IT services founders, structured around the Nine Keys, with a workbook exercise in every chapter.

Where can I buy it?

Kindle: Amazon US and Amazon Australia. Paperback (ISBN 9781763931206): Amazon Australia.

What are the Nine Keys?

Loading Growth, Loading Sales, Loading Clients, Loading Rates, Loading Services, Growing IP, Growing A Team, Growing Leaders and Growing Market. Nine areas, one outcome: shareholder value.